LIBRARYPALOOZA

HOME

AWARDS

SEARCH

ARTICLES

LETTER TO EDITOR

TOOLBOX

The High Road To Scotland
IFLA, 3M Create Award For Library Marketing & PR

The song says: "Oh! ye'll take the high road and I'll take the low road, And I'll be in Scotland afore ye;" *

Well maybe — maybe not.

The "IFLA/3M International Library Marketing Award" will recognize the most outstanding library marketing project or campaign with an expense-paid trip to the 2002 IFLA Conference in Glasgow, Scotland and $1000 (U.S.) — and if you win you may just trod the bonny highlands before I do. In addition, two honorable mentions will be recognized.

Submitted projects or campaigns will be judged on the following:

1. Strategic approach to marketing communications, indicated in the research and planning stages of a submitted project.

2. Creativity and innovation as demonstrated by the originality of solutions to marketing and communications challenges.

3. Potential for generating widespread public visibility and support for libraries, irrespective of the kind or amount of resources employed.

4. Effectiveness illustrated by efforts to emphasize the organization's communication and marketing goals.

5. Commitment to ongoing marketing and public relations activities.

Any library, agency or association in the world that promotes library service is eligible to receive the award.

Applications are available online at http://www.ifla.org/III/misc/3m-e.htm or http://www.3m.com/market/security/library/events/ifla_ann.jhtml . They must be postmarked by March 31, 2002. All submitted projects or campaigns must have been completed since 1998.

The first-place winner will be announced at the 68th IFLA General Conference and Council, August 18-24, 2002, in Glasgow, Scotland, when IFLA celebrates its 75th birthday.

So put together an entry including your best and greatest library PR efforts and maybe you'll join IFLA in Glasgow for your very own "Highland Fling."

* Loch Lomand — Scottish folksong — probably from the time of the Jacobite Rebellion, 1746.