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How To Reach Teens & Students The stereotypical librarian is forever tip-toeing around her domain, finger to lips, whispering "shhhhhhhh." I've never actually met one of those, in fact, most librarians would love a bit more bustle around the place. One of the quickest ways to increase a library's bustle factor is fill the building with teens and students—which brings us to a most interesting new publication about marketing to young people. In The $100 Billion Allowance: Accessing the Global Teen Market author Elissa Moses discusses the teen market and how to reach it. It may not seem that selling CD's, cell phones or roller blades is relevant to libraries but it is relevant to reaching teens with a message and if you want to send a message to teens about your library then CD's, cell phones, roller blades and libraries are the same. Grab a copy and read it yourself before you put it in circulation—you will surely find something that you can use. Publication information:
By the way, Teen Read Week is October 15-21, 2000. |
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