Tips from the Experts
Pat Shultz .. Lorraine L. Oback ..
John Grimm .. Alyce J. Archuleta
"Don't bury the 'lead' get to the point. Whatever it istell it the first paragraph! Then tell them who you are"
"With libraries around the county struggling to stay afloat, it certainly helps to have a passionate belief in the 'product' that you are promoting. That will come through, I think, in anything you do, making it that much more effective. There are two tips that I would like to pass on;
Lorraine L. Oback
"Press releases are best when short. Write economically. But provide points for the reporter to expand on. They like angles. Send promptly. When I say promptly, I mean write it before the event, revise right after and fax within minutes. Attach a more lengthy 'fact sheet' with more details, graphs or tables."
"If your organization does not have a public relations person who produces all your publicity, try this...For each event, make the person responsible for producing the event also responsible for writing a press release (or for having it written). Designate an administrator in the organization or a member of the executive board to review all news releases for quality and consistency of message before they are sent out to the media."
Alyce J. Archuleta
From the FCL FOLIO, FRIENDS of California Libraries